Author: imaginegurus

February is the month for love, amore, l’amour. Yes, true love is for animate objects. But, you can certainly feel emotions about inanimate objects as well, and they can certainly influence your mood. Consider this as you determine why you love your space, or as you...

There once was a house “on the hill” in New Braunfels. It was a charming house in a desirable neighborhood. Sure, some of the interior was dated, as it was built in 2004, but a little remodeling had been done and those parts looked great. Fortunately,...

Why Do Listings Show Better During the Holidays? The primary answer is simple: emotions — cozy, sentimental emotions. But there are more reasons, including less competition coupled with motivated buyers. A Home for The Holidays. Everyone wants to be “home” for the holidays, especially Thanksgiving and Christmas....

Any real estate agent who works with buyers knows that home buying is an incredibly emotional experience, often wrought with stress, bumps in the road, and a nervous excitement. A thoughtful, unique gift goes a long way to solidify positive feelings about this home buying experience...

What is Buyer Staging? Bet Ya Didn’t Know it Was a “Thing” We’ve heard of Home Staging for Sellers, but what about Buyer Staging, also known as Staged to Live or Move-In Staging? Moving into a new home is both exciting and overwhelming.  You know the feeling, when...

When school begins, it always feels like a fresh start, doesn’t it?  Even if you don’t have kids, you remember being a kid once and all the excitement that came with this time of year.  Shiny new school supplies, a blank planning calendar, and all...

Redfin recently interviewed me for an article on staging. The author, Emily Huddleston, reached out and asked me to share this new article with you all. After reading it, I knew it would be helpful to my real estate agent friends and sellers. How to Sell Your...

[Our staging advice was featured on Redfin.com. Here’s the article, written by Emily Huddleston, Redfin] With such a competitive housing market, staging is a critical step in the home selling process. Not only does it make your home stand out in listing photos, but it also...

I just love motivational success stories, do you? If so, read on. Pssst…sellers and real estate agents will be especially interested. Recent Success Example #1: Staged Homes Sell Faster Imagine Gurus partnered with Vintage Oaks Realty to market several homes in Vintage Oaks, New Braunfels. Here’s what broker...

As I often say, the way we live in and the way we market a house are completely different. One of the differences is in how we subtract certain layers of ourselves from the home and then add strategic layers to create a specific look. Layers...